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Product 28 Sep 2026

A better starting point for Creator Chat

Start with the messy thought, then shape the post. Creator Chat is built for the part before the compose box.

A notebook, microphone, and laptop arranged on a writing desk

I rarely get an idea in the shape of a finished post. It arrives while I’m doing something else, usually as a half-sentence that makes sense to me and nobody else. Opening a blank compose box at that moment is a good way to lose it.

Creator Chat is meant to catch the thought earlier. Type the rough version, say it in voice mode, or open the Chrome extension over the page that prompted it. You can bring a tweet, article, video, or repo into the conversation without copying everything by hand. The chat turns that context into a few possible takes and gives each draft a score.

A score is a prompt to look again, not a forecast. A tidy hook can score well while making a claim you never meant to make. That is why the useful step is the conversation after the first draft: edit the line yourself, ask for a rewrite, or tell the chat what it misunderstood. Nothing is published just because it appeared as an option.

Imagine you say, “We stopped doing standups and nobody noticed.” There are several possible stories hiding in that line. Did the team replace meetings with better written updates? Was the meeting simply too big? Is it a joke about how little changed? A post that picks the wrong answer sounds confident and false. The chat should help you find your answer before dressing it up.

I also want the small interactions to feel calm. On mobile, options shouldn’t make the conversation jump around as their text arrives. When you reopen a chat, you should land at the latest message, rather than watching a scroll marathon. Those details matter because the product is supposed to make thinking easier, not turn it into a little animation show.

The best Creator Chat session may end with one post, three discarded drafts, or a note you decide to keep for later. All three can be the right result. The point is to give a good thought somewhere to go before it disappears.

Try Creator Chat with something unfinished. Unfinished is the normal input.